Experience Analysis (EXA)
If you’re already in the business of designing and delivering experiences but feel that your offerings have become stagnant, we can help.
Bakers Dozen Productions provides scalable solutions to revitalize, refresh, and enhance the experiences you offer—whether for guests or employees. Our tailored packages typically include an in-person, real-time experience analysis conducted by a BDP XD expert to assess functionality and engagement. Following this, we develop a detailed customer journey map (or multiple maps, depending on the package) to provide valuable insights for further refinement and implementation.
All Experience Analysis (EXA) components are fully customizable and can be combined to suit your organization’s unique needs.
B2C Experience Analysis
The most basic and straightforward of our EXA services. We send out a representative to your organization to observe and participate in your day-to-day operations from the viewpoint of a guest. With this package, employees and other organizational stakeholders will be made aware of BDP XD employee's presence and may plan accordingly. Includes an experience map using representative as a persona, as well as a brief executive summary of their findings (what worked well, what needs work, pain points, logistical analysis, etc).
Employee Experience Analysis
It is a simple fact that a company can never have a high-quality guest experience if the employee experience is ignored. With this EXA service, we will send out an employee to observe the employee experience at your organization during day-to-day operations. Includes snippets of interviews with individual employees (volunteer basis, completely anonymous), an experience map amalgamating said employees into a single persona, and a brief executive summary of BDP XD's findings.
Full-Service Visitor Studies and Engagement Analysis
Sometimes, to get to the bottom of things, you have to dig deep. With this EXA service, we will conduct visitor studies with the guests and customers who interact with your organization. The full-service visitor studies analysis includes anonymous interviews and the development of surveys that will go out to actual guests across a variety of demographics that will be used to create a series of experience maps detailing said demographic's responses to your brand, products, and experiences. This service also includes a longer, more detailed executive summary of our findings in addition to Spatial Maps highlighting where visitors are spending the most time in your experience and how they tend to move through it.
"Secret Customer" Analysis
Essentially the B2C Experience Analysis, but even simpler. In this version the BDP XD employee will act as a "secret customer" that will show up unannounced and incognito to your experience and get to observe interactions completely anonymously (as a true customer or guest would). Includes an Experience Map using representative as a persona, as well as a brief executive summary of their findings (what worked well, what needs work, pain points, logistical analysis, etc).
Experience Enhancer Recommendations
This is an add-on EXA service that can be beneficial to any chosen package. While the above services will give you an in-depth analysis of your experiential components, they are designed to be mostly objective and impartial. With the Experience Enhancer Recommendation, the BDP XD representative who conducts the analysis will also create a short document offering recommendations on what they believe needs to be enhanced/built upon, what they believe should be tempered or removed altogether, things that might need to be added, or demographics that might need more scrutinizing or targeting.
