Experience Design Consultation

The first question that usually comes to a reader's mind when they see this header is- "What is Experience Design, and why do I need it?" 

According to B. Joseph Pine and James Gilmore in their revolutionary 1998 book The Experience Economy, there has been a paradigm shift in the business world where customers now value experiences over goods and services. The field of Experience Design seeks to do precisely what it says it does: Design unique, one-of-a-kind experiences that will wow audiences, create an emotional impact, and immerse them into the brand or message that the designer has created for them. Designed experiences can be found anywhere that incorporates live interactions with their customers, though you see it most frequently in: 

-Themed Entertainment and Location Based Entertainment

-Museums, Zoos, and Aquariums

-The Events Industry 

-Non-Profit Fundraising 

-Experiential Marketing and Brand Activations 

-Gamified Events and Products 

If you are wanting to design an experience and don't know where to start, we can help! Whether you simply want to brainstorm ideas for your next experience, or if you wish to have professional assistance from your concept's inception all the way to implementation, reach out to BPD XD for some fresh-baked ideas! With over ten years of experience and multiple designs under our belt, we are ready to help you take the relationship between your organization and audience to the next level. 

Below you can see pictures of experiences that our CEO has co-created in the past-